![]() ![]() You keep repeating this and making progress.īut you need to approach learning with discipline, a process called “validated learning.”īad learning is executing a plan without much prior thought, seeing it work or fail, and giving a post-hoc rationalization. Based on this new information, you adjust your strategy, like turning the steering wheel. You collect information about your customer, just like seeing where you are on the road. Veer a little right, and you turn to the left before you go offroad.Ī startup’s the same way. When you get on the road, you make constant adjustments to the steering wheel, based on where you see yourself on the road. Because startups face so much uncertainty, you have to make continuous adjustments to your startup plan, based on the information you get back. The goal of a startup is to learn what their customers want and will pay for, as quickly as possible. 1-Page Summary 1-Page Book Summary of The Lean Startup ![]()
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